|
|
Maderbraeu |
| The tradition-bound brewery Im Tal 10 in Munich was bought by Georg I. Schneider and his son in 1872, and became known as wheatbeerbrewery and -brewpub far beyond its local community. The Maderbräus rebuilt under Georg Schneider III in 1904 blossomed under the management of his widow Mathilde Schneider into the biggest wheatbeerbrewery of Southern Germany, then also called the famous "Weisse Brauhuas" . The mashing and brewing equipment as well as parts of the restaurant were destroyed by bombs in 1944.
|
|
|
Malt |
| is formed when grain is moistened to induce germination. Starch contained in grain is hereby transformed into sugar molecules through enzymes naturally present in grain. Once this occurs the seedlings are dried in the drying kiln and malt is born.
|
|
|
Margareta |
| Schneider (born in 1945). creative wife of Georg V. Schneider, mother of Georg VI. Schneider and his siblings Barbara and Christian. The renowned marketing and interior design expert lives the slogan: "We are not stingy with wheat! "
|
|
Mash |
| is formed when malt after being crushed is blended with water ("mashed").This is done in the mash tun. The natural enzymes present in the malt thereby transform starch into sugar.. In the mash tun the mash is heated to approximately 70° C [158 F]. At that temperature the natural enzymes of the wheat grain develop their biggest potential. Afterwards the mash flows into the filtering tun.
|
|
|
Mathilde |
| Schneider, widow of Georg III (1877-1973) mother and businesswoman. After the death of her husband Georg III the widow Mathilde took on the management of the Weisse Brauhaus. Focusing on the long-term future she expanded the company of G. Schneider & Son to the biggest producer of top fermenting wheatbeer inf Southern Germany. The regular intake of Schneider Weisse most certainly contributed to her reaching such an old age.
|
|
|
Maximilian I. |
| Duke and elector (1573 - 1651) ruled Bavaria from 1597 to 1651. He was the prime marketing authority in all matters "Weissbier" and willed Weissbier to the Bavarians.
|
|
Maximilian's marketing |
| In order to attract customers from nearby Regensburg, Maximilian I. delivered Kehlheimer Weissbier to Stadtamhof for instance. Promptly the Regensburger marched in piles over the stone bridge into the electoral wheatbeerpubs - to the frustration of the Regensburger wheatbeer brewers and the bishop of of Regensburg who also owned a wheatbeer brewery.
|
|
Monopoly |
| Maximilian I. secured himself the exclusive right to brew wheatbeer. He convinced the consumers of the quality of his product and funded the state budget from the considerable profits from this business. For almost 200 years the Wittelsbacher retained this monopoly to brew wheatbeer.
|
|
Music |
| In the cantata for Soli, choir and orchestra "Lob des Bieres" Alfred of Beckerath set to music the topic of brewing beer.
|
![](javascript:imagepopup("img/liebhaber.lexikon.01_g.jpg",""))
)
)
)
)
)
